THE Y CODE IS AN INITIATIVE FOUNDED BY BROTHER AND SISTER, FREDDIE AND ARAMINTA SHERIDAN. WE EACH HAVE OUR OWN STRONG MOTIVATIONS FOR SUPPORTING MENS MENTAL HEALTH.
Araminta's comes from wanting to support her older brothers (She must have thought we needed some serious help!). She runs her digital marketing agency built on values surrounding conscious marketing behaviour and previously started LetsGetMenTal, which is an abbreviation for Let's Get Men Talking. This initiative was all about encouraging men to open up about how they are feeling and to reinforce the message that it is entirely acceptable to have fears. By seeing others open up, men can acknowledge struggles and even more importantly ask for help when it comes to addressing them.
Mine primarily comes from being incredibly shy as a child. As I grew up, this evolved and manifested in different ways. I was nervous around people, scared of reading in class and did not want to be involved in sports, even though I was more than capable. Though my issues peaked in university as mild Agoraphobia, social anxiety ran into my early career and remains with me to some extent today.
The reason that I wanted to do something is not only because I have struggled with this so badly but also because over the last ten years I have been on the incredible journey of coming to understand myself and my fears. Thanks to incredible support from my family and life coach Jacqueline Hurst, I have come to terms with this condition and battle my way through and out of its truly debilitating impact.
In short, I understand just how painful it can be, and now consider myself to be incredibly lucky to have the tools and newly established mindset to see past it. For the first time in my life, I have discovered something that I now understand as confidence.
It is this precious gift, something that I consider to be a fundamental human right, that I would like to share with other people.
So in its basic form, The Y Code is really about exactly that - inspiring confidence.
We hope that you gain a lot from our content and enjoy being a part of our community.
- Freddie Sheridan